Email Manager

eMail Manager is a web-based application used for creating, managing and sending email broadcasts and transactional (trigger) messages.  eMail Manager is an “on-demand” hosted application that provides sophisticated capabilities for delivering high-volume email with the flexibility required by experienced email marketers.

eMail Manager is distinguished by the following features:

• Full broadcast setup and scheduling in a matter of minutes.  In less than ten minutes you can create, test, schedule and begin a broadcast ranging in size from hundreds to many thousands of recipients.
• Create and manage stored messages that can be sent via “trigger” actions initiated via web services requests.  Integrate transactional messages with web sites and other marketing or CRM applications.
• Support for multiple “senders” – CAN-SPAM requires that “senders” be responsible for collecting opt-out requests and suppressing those emails from subsequent broadcasts. 
• Flexibility to handle any type of content – Accepts HTML in any format as well as separate text and AOL files.
• Flexibility to handle any type of data – Lists can include any number of fields with no restrictions or requirements on naming.  Lists can be used on a “one-time” basis or reused for multiple broadcasts.
• Unlimited personalization – Customization tokens can be used anywhere in content or message headers.  Content tokens and message “cloning” for re-usable content.
• Advanced data preparation processes.  Management and removal of opt-outs by email address, by domain, by prior bounce history as well as selected suppression lists for  individual broadcasts.
• Variable content replacement objects.  Content “tokens” are used to store and re-use standard content such as headers, footers, opt-out statements and privacy language.  Tokens can be modified as part of an automated delivery process with variable components.
• Advanced proofing capabilities – Individual proofs for HTML, text and AOL formats.  Sent for review prior to broadcast submission.
• Roles-based workflow management – To control the creation, approval and broadcast submission process.
• Broadcast or message “cloning”.  With one step, create duplicate copies of all aspects of a broadcast or just the content or just the data.  Cloning allows for unlimited split-testing of any part of a message or broadcast.
• A fully integrated delivery testing capability.  With a single click, you can see how your messages are scored by bulk mail filters and test for delivery to inboxes of popular email systems including AOL, Yahoo, Hotmail, and others.
• On-line “live” data reporting – Available as soon as a broadcast begins.
• Dedicated domains and IP addresses – To isolate client data and messages for improved deliverability management.
• Web services access to all eMail Manager functionality.  Allows for full integration of eMail Manager capabilities into customized email marketing applications.