Who: Mailing List Database Provider

Requirement: Create and manage email marketing campaigns from start to finish.  Supplement in-house staff with experience email marketing specialists.  Manage over 250 campaigns per month with rapid turnaround and no mistakes.

Solution: Set up a system for transferring data and campaign requests that matches client’s internal workflows and communications processes.  Setup multiple domains and template for re-use in campaigns.

Results: Smooth integration of SmartSource professional services staff and client marketers.  SmartSource became a virtual extension of the clients’ staff.  Client increased volume of campaigns while reducing the in-house staff.

Who:  Provider of multi-channel communications applications

Requirement: Add email as delivery channel by outsourcing platform investment and expertise.

Solution: Combination of SmartSource SMTP+  delivery solution and web services API for reporting and integration.  Realize full benefits of SmartSource high-volume email delivery platform while maintaining full control over the creation of email content by own application.  SmartSource provides deliverability services and expertise to maximize in-box delivery of messages.  Real time web services provide API access to email delivery results to track bounces, opens, complaints and other delivery metrics.

Results: Customer has extended its own service offerings with profitable email line extension.

Who:  Provider of ecommerce solutions for grocery industry

Requirement: Growth in application and customer base required a high-volume email solution that could be integrated with e-commerce solution provided to grocery clients.  Requires a “private branded” solution for individual grocery chains but single platform for management.

Solution: Using SmartSource Email Manager to create and send email communications to opt-in subscribers for individual grocery chains.  Automating routine communications such as “recipe of the day” messages through web services API integration.  Assembly of common content across all chains (e.g. daily recipes) with variable content (e.g. chain-specific coupons).

Results: Ten fold increase in email volume without overwhelming own platform or diverting management and technical resources to build and manage own email platform and expertise. Automated delivery of nearly ten thousand individual “campaigns” per month.