Add Email to Product Line

Who:  Provider of multi-channel communications applications

Requirement: Add email as delivery channel by outsourcing platform investment and expertise.

Solution: Combination of SmartSource SMTP+  delivery solution and web services API for reporting and integration.  Realize full benefits of SmartSource high-volume email delivery platform while maintaining full control over the creation of email content by own application.  SmartSource provides deliverability services and expertise to maximize in-box delivery of messages.  Real time web services provide API access to email delivery results to track bounces, opens, complaints and other delivery metrics.

Results: Customer has extended its own service offerings with profitable email line extension.