Managing Opt-out Requests for Publisher

Who:  Leading trade and consumer publisher

Requirement: Management of opt-out requests for over 200 publications and provision of opt-out lists to partners and ad-hoc mailers for suppression purposes.  Allowance for international requests as well as telephone do not call and  do not fax requests.

Solution: Customize extension of SmartSource’s CAN-SPAM opt-out database management service.  On-line web application to individual optout landing pages for each publication along with links to access pages by users who wish to be removed from one or more lists or global removal from all lists for publisher.  Access to application by all potential contributors and users of lists via web interface along with automated secure FTP file transfers directly to partners.

Result: Coordinated and consistent management of complex process.  Reduced manual processes and related costs.  Corporate-wide compliance with CAN-SPAM requirements.