Case Study - Full Service Campaign Management

Who: Mailing List Database Provider

Requirement: Create and manage email marketing campaigns from start to finish.  Supplement in-house staff with experience email marketing specialists.  Manage over 250 campaigns per month with rapid turnaround and no mistakes.

Solution: Set up a system for transferring data and campaign requests that matches client’s internal workflows and communications processes.  Setup multiple domains and template for re-use in campaigns.

Results: Smooth integration of SmartSource professional services staff and client marketers.  SmartSource became a virtual extension of the clients’ staff.  Client increased volume of campaigns while reducing the in-house staff.