Resources

Here are some resources we think you may find useful.  Let us know if you have some favorites that you'd like to share as well.  And be sure and let us know if you'd like to discuss any and all of this as it relates to your business.

FTC CAN-SPAM Legislation - A practical summary by the FTC of the CAN-SPAM rules for business.

Do the right thing - A practical guide to three key constituencies: legal, industry best practices, and business objectives.

Email Experience Council - Industry group with good research, advice and more on email marketing.

Deliverability Blog - Wide ranging blog with reasonable contributors, providing (mostly) good advice.

DMA Email Delivery Best Practices - Recommendations on email marketing from the Direct Marketing Association.