Google Analytics Support
SmartSource adds support for Google Analytics
SmartSource integrates support for email campaign tracking using Google Analytics.
Integrating web site analytics with email campaigns is a key requirement of on-line multi-channel marketing according to Gene Zylkuski, VP of Product Development at SmartSource. Zylkuski added, “Google Analytics is a leading choice for companies large and small to track the success of their lead sources. By adding integrated support for Google Analytics, SmartSource is demonstrating its commitment to support e-marketing programs that encompass a full range of channel options.”