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SmartSource adds support for Google Analytics

 

SmartSource integrates support for email campaign tracking using Google Analytics.

 

 

Integrating web site analytics with email campaigns is a key requirement of on-line multi-channel marketing according to Gene Zylkuski, VP of Product Development at SmartSource.    Zylkuski added, “Google Analytics is a leading choice for companies large and small to track the success of their lead sources.  By adding integrated support for Google Analytics, SmartSource is demonstrating its commitment to support e-marketing programs that encompass a full range of channel options.”

 
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