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SmartSource adopts industry standard email reporting metrics
Email Experience Council S.A.M.E. project provides consistency to email reports.
SmartSource has implemented the email reporting standards defined by the DMA’s S.A.M.E. (Support Adoption of Metrics for Email) project – managed by the Email Evolution Council of the DMA.
Luke Glasner of the EEC welcomed the SmartSource adoption. “We're pleased SmartSource has chosen to Support Adoption of Metrics for Email! We hope their example will encourage other cross-channel marketing providers to adopt clear standards to aid their customers in making sense out of cross-channel measurement efforts."
Dave Tarrant, SmartSource CEO, summed up the basis for adopting the standards:
“The S.A.M.E. project is the ultimate no-brainer. The metrics are well defined and make sense. There is no value in confusing marketers with inconsistency. We believe that complete and transparent information on email deliverability results is the best way to help marketers reach their audience.”
“ SmartSource is pleased to support and implement the S.A.M.E. metrics. We look forward to when it isn't newsworthy that a marketing technology vendor adopts the standards.”
SmartSource provides email and e-marketing automation software and services.
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