“This major release of eBroadcast delivers a level of power and flexibility that is unparalleled for automating email applications.” said Gene Zylkuski, Vice President of Product Development at SmartSource.  “Our clients are using eBroadcast to create automated delivery of broadcasts using our content tokens along with web service requests. This allows them to seamlessly integrate our solutions with their web sites and database applications.”

SmartSource continues to build its e-marketing product offerings with a high degree of integration and automation.  eBroadcast as the core email delivery service is fully integrated with the SmartSource eSurvey application.  By combining email broadcasts, trigger emails and on-line surveys, SmartSource is able to automate key marketing and fulfillment applications.

With this newest release, eBroadcast provides the following key capabilities:
• Trigger based messaging using stored messages - Create and store messages for use by request services.
• Content tokens (elements) - Stored content that can be used to create combinations of messages with required elements to insure CAN-SPAM compliance and to facilitate the creation and management of templates.
• Work flow processes for campaign and message creation - Extensive support for proofing, delivery testing and approval processes; role-based permissions for work-flow management.
• Web services for integration with e-marketing and database applications - Access to key email delivery features using Web services requests – trigger message delivery, list loading, content replacement, proofing and approvals.