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 White Flower Farm keeps its customer base growing with eXpress™ permission based email marketing services from SmartSource Corporation
Situation
Located in Litchfield, Connecticut, White Flower Farm has been growing and selling plants for 53 years. With a loyal and growing customer base, White Flower Farm has extended its catalog and marketing efforts to include permission based email marketing.
Requirement
Wanting to deliver the most effective e-mail marketing results White Flower Farm was tasked with finding a company to partner with that would offer fast response time, immediate post-broadcast reporting and a high degree of flexibility. The challenge was to find a broadcasting vendor that would match the reputation and quality of White Flower Farm’s products and customer service.
Solution
White Flower Farm turned to SmartSource, a 9-year old leader in fax and e-mail broadcasting solutions. SmartSource recognized White Flower Farm’s need for rapid turnaround and flexibility. Also required was the ability to make adjustments for seasonal messaging and email templates that could be customized to keep pace with changing marketing objectives. An experienced Account Manager was quickly assigned to set-up, test, broadcast and track all White Flower Farm broadcasts.
Results
With a dedicated Account Manager only a phone call away, White Flower Farm is now able to concentrate on its core business operations including production of their popular consumer catalogs. Post-broadcast tracking reports are well detailed, web-based, exportable and available immediately allowing White Flower Farm to quickly gauge the effectiveness of each campaign. SmartSource now handles the collection and processing of bounce backs and opt-offs for White Flower Farm as well as link tracking, HTML sensing, database requests for suppression, updating and overall DB cleanliness.
Comments from Kevin Sghia, Customer Acquisition Manager – White Flower Farm:
“The choice between doing our own email marketing with an in-house tool or outsourcing to SmartSource became an obvious one as soon as they did a test broadcast for us. Their speed and flexibility allows us to move quickly and stay focused on serving our customers. They work like an extension of our team and are always responsive no matter how urgent or unique our requests are.”
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