CAN-SPAM requires that marketers honor email "opt-out" requests. When working with third-party list providers, many marketers simply send their opt-out lists to the list vendors or their email service providers. The risk is that these lists - which may number in the millions of email addresses - are not handled securely. Many of these lists are routinely sent by FTP to partners dozens of times every month. Imagine the privacy and PR disaster if a list fell into the wrong hands!SmartSource offers an on-line service that allows marketers to comply with CAN-SPAM requirements while preserving the security and privacy of their opt-out data files. This hosted service allows the marketers to provide access to list owners/managers to a secure application for uploading, suppressing and downloading their lists. The entire process takes minutes saving critical time in email campaign deployment.
Our CAN-SPAM Compliance Service includes:
• A secure, hosted database of opt-out email addresses.
• A process to automatically synchronize the opt-out database with the marketer's master opt-out file. Optionally, the SmartSource hosted database can be the primary opt-out database for the marketer.
• A service to process any and all e-mail lists against the complete opt-out suppression file. Lists can be uploaded, processed and downloaded within a matter of minutes.
With this service, marketers can be assured of the privacy of their opt-out database while list owners and managers can maintain control of their lists. Plus, the marketers can save as much as 90% of the cost of manual opt-off processing!
The SmartSource service has received rave reviews from list owners and managers. Some sample reactions:
SmartSource's CAN-SPAM list suppression is a faster and easier way to handle opt-out processing for our clients. Turnaround in minutes vs. days is critical when we are facing a deadline.
Jim Hagan, Narrowcast Group
We prefer to avoid handling ftp files and coordinating suppression work. Plus, we know all of our client's data and our proprietary lists are handled securely.
Joshua Borska, CMPMedia